What's the onboarding process and why do we have it?
It includes a briefing process that consists of 40+ different questions and deep market research of your company, your products, and your company's industry.
Once that is done with, the next step is creating the FABLE strategy that is right for you. This also includes creating tone of voice, establishing visual guidelines, and implementing our distribution and community management strategies. For this entire process, it takes us an entire month for each client.
Why does it take a month?
Even if we wanted to, it's impossible to collapse 4 weeks of research, development and testing into just a few business days (believe us, we tried).
The on-boarding process is an essential part of our clients' successful journey into content marketing.