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What is a good blog posts? Something your customers would love to read and find valuable information in. And then most likely repost in their blog or share it with friends. It also must have good tone of voice and beautiful pictures (not those ones from photo stocks). And on top of that — great, user-friendly formatting.

But it's not enough, really. Shooting random topics from time to time doesn't really work, even if your blog post satisfy all the requirements we mentioned before. It must also match a general content strategy of your company, satisfy customer needs, be viral and get organic traffic and be a piece of one big picture that you're trying to show to your customers. We do all of that complex job for our clients and make sure that everything matches our FABLE framework.
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