1. Don't take shortcuts when it comes to quality.
We recommend that you design a custom thumbnail for each YouTube video because it displays creativity, catches the eye and piques interest. Your videos should not contain clickbait titles because it can be construed as disingenuous, taking away from the topic of your actual video. We don't discourage catchy titles, but it would be wise to have the title be pertinent to your topic.
The description of your YouTube video should also be relevant. It's important to have links to your business and any social media platforms related to your business so you can reach a wider audience. 2. YouTube isn't the only way!
This isn't really a tip but more of a disclaimer. There is a misconception that you can instantly make it big on YouTube and that's a dangerous assumption to make - even for businesses and startups. YouTube is all about organically growing your business, which means that the platform is mainly a long term option for those that are willing to invest time and patience into producing their content. It's important to invest your resources into other marketing channels because the more you diversify, the less risk your business will incur.