1. Communication is key
No doubt about it… Being professional is helpful, however, no expert could provide great results without a full understanding of the brand, the idea behind it and a personalized approach. We were fortunate to have a healthy and constructive collaboration with Sigma. Their Art Director, Anne Marie Jasinowski and Head of Demand Generation Marketing, Blanka Supe provided all the required information and feedback- from brand guidelines to a useful and informative brief. While working on this project, we had up to 5 calls per week and because they had a representative with a background in design who actually created the new branding for Sigma, it made the feedback constructive and the communication easy and fun.
The point is: always work (or at least try to) with a company's representative who is familiar with the subject of your work or trusts you enough to accept and approve your professional choices. Otherwise, the process might be long and unnecessarily stressful for both sides.
2. Form a team that matches the project
You should have a team of professionals with specific tasks and responsibilities assigned to projects. One or two people can hardly handle deadlines or pressure. It takes teamwork! At GoFable we always form a specific team for each new project in accordance with our client's needs and requirements. Each client has a personal project manager who controls production stages, deadlines and communication. Illustrators with specific skills and styles are assigned in order to match visual requirements. The team may include designers, editors, copywriters and consultants when needed. A strong team where everyone knows what they're doing is essential to a project's success.
3. Don't be a drag, just be a queen or simply be creative!
Always follow your heart and mind when creating beautiful content. If you have something more to offer than stated in the brief - do that, that's what the client hired you for. With this project, the last scene illustration could have been completely different: the initial idea was to have a Data Nerd bringing something data-related to the Data Queen as a gift in a futuristic environment. Nice idea, however after a couple of discussions, we turned this illustration into a collaborative story about building the future together. And it turned out to be one of our favorite pics. Don't set limits for yourself - create as much as you can… that's all we're saying!