1. Interaction is key
According to the content analysis website, BuzzSumo, an impressive 82 percent of users completed quizzes
that were on their social news feeds. The average quiz is relatively short and may be completed in just a few minutes, usually has graphics, and offers the consumer new information about their favorite subject: themselves. Whether the quiz is knowledge based or personality based, the element of gamification
in quizzes makes them exciting.
2. Promote, Share, and Embed
Once you create your quiz, you'll want to publish and embed it on your website. Quizzes keep visitors on your site for longer amounts of time depending on the length of the quiz. Embedding the quiz in your website or publication also allows you to link directly to it via social media. By doing so, you'll be able to integrate your signup flow, allowing new users to take your quizzes and to acquire email addresses for your newsletters.
3. Show Off Your Personality
When it comes to creating quizzes, it's important to show off your personality because you want your questions to be an opportunity to create a connection with each user. Let users express themselves through answering the questions. The ideal length of a quiz should be around 6 to 12 questions because attention spans are pretty short.