Your company doesn't have to be like CoinBundle and imitate their success on Product Hunt, however, we feel that with these tips, it'll get your company on the right track when planning a product launch.
Here are 3 essential tips for your first launch campaign on Product Hunt: 1. Find the best time to launch
There is no best day or time to launch on Product Hunt, but there are factors that you have to keep in mind. The Product Hunt homepage is based on a 24-hour cycle, which means that new products hit the homepage at 12:01 AM PST and are added throughout the day. Product Hunt does not adjust for time zones so we recommend that you confirm you're launching according to PST. We have stated that there is no "magic" time to post, but it's best to post before 9 AM PST because that way, there's enough time in the day for people to discover and discuss your latest creation. If you decide to schedule your post ahead of time, base it on PST.
In our experience, we believe that Sunday is the best day to launch on Product Hunt, since there are less products posting their launches and of course, not many users go to PH on Sunday. There definitely won't be a lot of competition on Sunday, however, if you want to get valuable exposure, we suggest choosing either Tuesday or Wednesday. You'll have to put in a boatload of effort but eventually, it will pay off. 2. Be creative!
Treat your launch like an ad campaign! Meaning to come up with a narrative and stick to it. Ask yourself the following questions before posting your company products:
- What does our product offer to the audience?
- Is there a story behind our company? If so, how could the audience relate to it?
- Are we being authentic? Why are we promoting the company here?
We want to emphasize these three key questions because marketability is based on authenticity. Fake upvotes, mass invitations, bots, and spam are frowned upon because it gives the impression that your company and its products are inauthentic and disingenuous. Not to mention… you'll be met with the ban hammer. It's a big fat no-no.
When posting on Product Hunt, think about the ideology of your company's mission statement, the story of how your company got to where it is today, as well as its current progress. Once you have fully fleshed out that ethos, try to incorporate media such as GIFs or illustrations that shows off who y'all are and what you stand for. Comic strips aren't really required, but in our case, it's the best and funniest way to share a story because your audience will wholeheartedly relate to your story and your company's ethics and values. 3. Engage with the community
This relates back to our discussion about authenticity between you and your customers. Use discussions on Product Hunt to your advantage by answering questions and reading reviews left by community participant. You're encouraged to ask for feedback from the Product Hunt community because you may learn what you did well and what needs to be improved. Be sure to thank everyone too! This way, you're fostering a community where feedback is encouraged.
A really great idea is to conduct an Ask Me Anything (AMA) session on Reddit. We recommend doing something similar on Product Hunt since the community will likely interact. When you're asked a question by a user, don't be afraid to answer honestly. In fact, it's highly recommended that you do so because again, you're encouraging discussion from users and sparking topics of interest within your company's industry. Feedback and community discussions help solidify your company's authenticity with the audience, investors, and fellow companies - further strengthening your reputation.